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    Principles of Marketing
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    Exam 17: Direct, Online, Social Media, and Mobile Marketing
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    All of the Following Are Benefits of Direct Marketing for Sellers
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All of the Following Are Benefits of Direct Marketing for Sellers

Question 63

Question 63

Multiple Choice

All of the following are benefits of direct marketing for sellers EXCEPT ________.


A) access to small groups or individuals
B) program flexibility
C) mass reach and immediate returns
D) low cost
E) easy to personalize products

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