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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 17: Direct, Online, Social Media, and Mobile Marketing
  5. Question
    Search Advertisers Buy Search Terms from the Search Site and Pay
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Search Advertisers Buy Search Terms from the Search Site and Pay

Question 28

Question 28

True/False

Search advertisers buy search terms from the search site and pay whenever the search terms come up in the results of a consumer's search.

Correct Answer:

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