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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 17: Direct, Online, Social Media, and Mobile Marketing
  5. Question
    Why Are People That Are Reached by Direct Mail Better
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Why Are People That Are Reached by Direct Mail Better

Question 90

Question 90

Essay

Why are people that are reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?

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Unlike mass media, direct mail allows fo...

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