Tomorrow's Leading Companies Will Succeed by Seeking Out Unoccupied Positions

Multiple Choice

Tomorrow's leading companies will succeed by seeking out unoccupied positions in uncontested market spaces. Such strategic moves, termed ________, create powerful leaps in value for both the firm and its buyers, creating new demand for new products.

A) customer lifetime value
B) customer equity
C) value innovation
D) market segmentation
E) customer intimacy