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    Principles of Marketing
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    Exam 18: Creating Competitive Advantage
  5. Question
    ________ Are Those Runner-Up Firms That Are Working to Increase
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________ Are Those Runner-Up Firms That Are Working to Increase

Question 51

Question 51

Multiple Choice

________ are those runner-up firms that are working to increase their market share in an industry.


A) Market leaders
B) Market challengers
C) Market followers
D) Market mavens
E) Market nichers

Correct Answer:

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