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    Principles of Marketing
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    Exam 18: Creating Competitive Advantage
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    Firms That Serve Small Segments Not Being Pursued by Other
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Firms That Serve Small Segments Not Being Pursued by Other

Question 4

Question 4

Multiple Choice

Firms that serve small segments not being pursued by other firms are called ________.


A) market followers
B) market mavens
C) market challengers
D) market nichers
E) market leaders

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