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The Market Subsegment That a Company Exclusively Caters to May

Question 94

Multiple Choice

The market subsegment that a company exclusively caters to may dry up, or it might grow to the point that it attracts larger competitors. This is why such companies practice ________.


A) multiple niching
B) mass marketing
C) overall cost leadership
D) low-price strategies
E) dumping

Correct Answer:

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