Multiple Choice
Sustainable marketing includes all of the following EXCEPT ________.
A) going beyond caring for the needs and wants of today's customers
B) focusing on profits and return to shareholders and employees above all else
C) having concern for tomorrow's customers in ensuring the success of the business, employees, and the broader world
D) pursuing a mission of shared value and triple bottom line: people, planet, profits
E) provides context for companies to engage customers and build profitable relationships with them by creating value for customers in order to capture value from customers in return, now and in the future.
Correct Answer:
Verified
Correct Answer:
Verified
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