Multiple Choice
Critics argue that large marketing companies use patents and heavy promotion spending to ________.
A) acquire smaller companies
B) bear the social costs of their operations
C) bar new companies from entering an industry
D) achieve economies of scale
E) offset cultural pollution
Correct Answer:
Verified
Correct Answer:
Verified
Q83: It is most accurate to say that
Q84: Perceived obsolescence involves continually changing consumer concepts
Q85: The high failure rate of new products
Q86: Critics say marketing benefits _ more than
Q87: _ is an organized movement of concerned
Q89: Though marketers may make long-term gains with
Q90: _ refers to the practice of continually
Q91: How do marketers respond to critics' accusations
Q92: The major criticisms of marketing include harming
Q93: Deceptive practices fall into three groups: pricing,