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The Wii System, Developed by Nintendo, with Its Intuitive Motion-Sensitive

Question 148

Multiple Choice

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.


A) consumer-oriented
B) innovative
C) customer-value
D) societal
E) sense-of-mission

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