One Look at a Pedigree Ad or a Visit to the Pedigree.com

Multiple Choice

One look at a Pedigree ad or a visit to the Pedigree.com Web site confirms that the people behind the Pedigree Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the Pedigree Foundation, which along with the Pedigree Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that Pedigree is practicing ________.

A) consumerism
B) environmental sustainability
C) a sustainability vision
D) innovative marketing
E) sense-of-mission marketing