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    Principles of Marketing
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    Exam 20: Sustainable Marketing: Social Responsibility and Ethics
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    Compare and Contrast the Two Common Principles That Can Be
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Compare and Contrast the Two Common Principles That Can Be

Question 52

Question 52

Essay

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

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One principle states that such issues sh...

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