Which of the Following Statements Concerning Business Market Segmentation Is(are)false

Multiple Choice

Which of the following statements concerning business market segmentation is(are) false?

A) In selecting a market segment,the business marketer is also choosing a competitive environment.
B) The cost of research increases if a microlevel of segmentation is required.
C) Compared to their consumer goods counterparts,business marketers can more readily change segmentation strategies,shifting attention from one segment to another.
D) both (a) and (c)