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    Business Marketing Management B2B Study Set 1
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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
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    The Business Market Can Be Segmented on Several Bases, Broadly
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The Business Market Can Be Segmented on Several Bases, Broadly

Question 86

Question 86

Multiple Choice

The business market can be segmented on several bases, broadly classified into two major categories:


A) economic and demographic.
B) macro and micro.
C) top-down and bottom-up.
D) concentration and coverage.
E) organizational and end-use application.

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