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    Business Marketing Management B2B Study Set 1
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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
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    All of the Following Are Potential Micro Bases of Business
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All of the Following Are Potential Micro Bases of Business

Question 13

Question 13

Multiple Choice

All of the following are potential micro bases of business market segmentation except:


A) organizational innovativeness.
B) importance of purchase.
C) personal characteristics.
D) structure of decision-making unit.
E) type of buying situation.

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