Multiple Choice
Park Rapids Electronics divides their market on the basis of NAICS category,end market served,and type of buying situation. They have also developed a special strategy for large centralized buyers. They are emphasizing:
A) macro bases of segmentation.
B) micro bases of segmentation.
C) a blend of macro and micro bases of segmentation.
D) psychographic and economic bases of segmentation.
E) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
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