Lansing Motor Works Produces a Line of Precision Motors

Multiple Choice

Lansing Motor Works produces a line of precision motors. Based on feedback from the sales force, management has learned that one of their new motors is especially well-suited to high-speed packaging systems. The new motor requires less maintenance and has a longer useful life than competing offerings. Lansing Motor Works is now concentrating on this segment. This provides an illustration of segmentation on the basis of:

A) usage rate.
B) purchasing strategy.
C) size of firm.
D) value-in-use.
E) organizational innovativeness.