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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
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    Which of the Following Are Means by Which a Marketer
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Which of the Following Are Means by Which a Marketer

Question 17

Question 17

Multiple Choice

Which of the following are means by which a marketer can implement a microsegmentation strategy?


A) Importance of the purchase.
B) Attitudes toward vendors.
C) Organizational Innovativeness.
D) (a) and (b) only.
E) (a) and (c) only.

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