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    Business Marketing Management B2B Study Set 1
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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
  5. Question
    The ____________________ Method Combines and Averages Top Executives' Estimates of Future
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The ____________________ Method Combines and Averages Top Executives' Estimates of Future

Question 85

Question 85

Short Answer

The ____________________ method combines and averages top executives' estimates of future sales and is popular because it is easy to apply and understand.

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