Multiple Choice
Computer disks and fiber-optics cable each created a new product category. The type of commercial project that created these products would be classified as a:
A) platform project.
B) breakthrough project.
C) research and development project.
D) derivative project.
E) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Derivative projects establish new core products and
Q13: Special insights into innovation management can come
Q22: Many business marketing strategists believe that firms
Q25: Research has shown that the three factors
Q51: What are the differences between a sustaining
Q59: Commercial development projects that create the design
Q63: Successful companies employ a high quality new
Q65: Successful product innovators in the computer industry:<br>A)emphasize
Q67: Research has shown that creators of successful
Q78: Kathleen Eisenhardt argues that in fast-paced high-technology