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    Advertising Procedure
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    Exam 3: Brand Planning and the Advertising Spiral
  5. Question
    A Product Is ________ While a Brand Is ________
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A Product Is ________ While a Brand Is ________

Question 5

Question 5

Multiple Choice

A product is ________ while a brand is ________.


A) tangible; ephemeral
B) manufactured; created
C) valuable; value-full
D) unchanging; static
E) communicate; understood

Correct Answer:

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