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  3. Study Set
    Advertising Procedure
  4. Exam
    Exam 3: Brand Planning and the Advertising Spiral
  5. Question
    ________ Refers to All the Messages Directed to a Consumer
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________ Refers to All the Messages Directed to a Consumer

Question 41

Question 41

Short Answer

________ refers to all the messages directed to a consumer on behalf of a brand.

Correct Answer:

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