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Which of the Following Is an Inherent Reality That Mega-Agencies

Question 41

Multiple Choice

Which of the following is an inherent reality that mega-agencies seem to forget when they decide to create an agency to serve a single account?


A) need for even closer financial controls
B) need for top creatives who don't mind working on a single account
C) need for even better management expertise
D) need for even more efficient planning
E) need for even better research data

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