One of the Absolute Critical Needs of Media Agencies Is

Multiple Choice

One of the absolute critical needs of media agencies is:

A) personnel who can be identified with business and marketing growth opportunities.
B) personnel who have insights about what makes an effective media planner.
C) personnel with strong media education backgrounds learned in robust marketing and advertising programs on campuses.
D) personnel with strong backgrounds in only traditional media.
E) personnel who negotiate good contracts for their own benefit.