Multiple Choice
Because of continuing audience fragmentation, Discovery Channel and the Weather Channel, neither of which averages 1 percent of the viewing audience, have an advantage because they:
A) are interactive vehicles.
B) are niche vehicles.
C) are more visibly attractive now because of HDTV.
D) will be even more attractive because of 3D-HDTV.
E) are automatically offered by satellite TV services.
Correct Answer:

Verified
Correct Answer:
Verified
Q63: Discuss the communications requirements that affect the
Q64: CPMI stands for cost per million involved
Q65: What is a media plan, and what
Q66: In the media scheduling phase of a
Q67: Which of the following would NOT execute
Q69: The media-scheduling phase of a media plan
Q70: Until the late 1990s, reputations of most
Q71: A shortcoming of many methods of audience
Q72: According to ZenithOptimedia, advertising expenditures for 2008
Q73: The part of a media plan that