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Because of Continuing Audience Fragmentation, Discovery Channel and the Weather

Question 68

Multiple Choice

Because of continuing audience fragmentation, Discovery Channel and the Weather Channel, neither of which averages 1 percent of the viewing audience, have an advantage because they:


A) are interactive vehicles.
B) are niche vehicles.
C) are more visibly attractive now because of HDTV.
D) will be even more attractive because of 3D-HDTV.
E) are automatically offered by satellite TV services.

Correct Answer:

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