Multiple Choice
The formula for comparing costs among media with different circulation considers:
A) weight of air time x number of vehicles chosen.
B) (ad cost x 1,000) divided by circulation.
C) (ad cost x 100) divided by circulation.
D) numbers of exposure divided by (ad costs x 100) .
E) circulation divided by (ad cost x 1000) .
Correct Answer:
Verified
Correct Answer:
Verified
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