Multiple Choice
Assume you want to place an ad in XYZ Magazine, which has a circulation of 4.6 million, and the price for a four-color page is $223,410, then its CPM would be:
A) $49.26.
B) $47.85.
C) $45.78.
D) $48.57.
E) $46.25.
Correct Answer:

Verified
Correct Answer:
Verified
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