One of the Key Questions That Might Be Considered in Weighting

Multiple Choice

One of the key questions that might be considered in weighting the CPM is:

A) Will the length of copy provide more exposure?
B) Will the relative higher expense of radio spots increase the quality of exposure?
C) Does the first exposure have the same or greater value than subsequent exposures?
D) Will the BDI effect mitigate the coverage?
E) Will the involvement of the planner increase the CPI?