Multiple Choice
The formula for gross rating points is:
A) R x F = GRP.
B) R + F = GRP.
C) R / F = GRP.
D) (R x F) /G = GRP.
E) R + F/S = GRP.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: Television serves a variety of purposes for
Q11: Which of the following is NOT a
Q12: Discuss some of the significant statistics associated
Q13: Major advertisers consider a network that has
Q14: On a CPM basis, even the most
Q16: Large increases in spot dollars are projected
Q17: Called _, it is where companies offer
Q18: A network dilemma revolves around advertisers demanding
Q19: Over the past 25 years, with all
Q20: Some newer networks have affiliate agreements with