Multiple Choice
The affinity radio builds with listeners carries over to:
A) the ease agencies have in selling even more time to a client.
B) the credibility it lends to products or services advertised.
C) helping clients overlook the "background" phenomenon.
D) agencies overlooking the limited audience research information available.
E) station selection transition.
Correct Answer:
Verified
Correct Answer:
Verified
Q25: The average rating for a top radio
Q26: Unlike TV, radio maintains consistent listening patterns
Q27: Called _, it refers to the number
Q28: Rating periods in a specific radio market
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Q31: CBS Radio, Inc. and Clear Channel are
Q32: In 2008, national advertisers spent about how
Q33: A similar budget, even a similar number
Q34: Match of the following
Q35: Radio is considered by many as a