Multiple Choice
A major problem for advertisers wishing to use radio is its:
A) lack of reach.
B) lack of flexibility.
C) fragmented audience.
D) declining listenership, especially during summer.
E) low creative costs.
Correct Answer:
Verified
Correct Answer:
Verified
Q74: Because much radio listening takes place outside
Q75: Advantages that network radio offers, which are
Q76: For radio, drivetimes are:<br>A)10:00 a.m. to 3:00
Q77: Arbitron measures radio audiences through use of
Q78: Radio audience ratings use _ to report
Q80: Compared to television ratings, radio ratings:<br>A)focus on
Q81: The Federal Communications Commission has assigned which
Q82: Radio provides advertisers options to reach very
Q83: A fundamental marketing strategy for radio has
Q84: Fundamentals of buying radio are unique in