Multiple Choice
Unique characteristics of a radio buy include all of the following EXCEPT:
A) every radio buy is itself unique.
B) advertising inventory is durable.
C) pricing is a point of negotiation between media buyers and radio salespersons.
D) almost all advertising is sold in packages of spots tailored to each advertiser.
E) a spot unsold is revenue lost forever.
Correct Answer:
Verified
Correct Answer:
Verified
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