A Cume Rating Would

Multiple Choice

A cume rating would:

A) provide the proportion of people with a radio listening to a specific station.
B) provide the percentage of different people listening to a station during several quarter-hours or dayparts.
C) provide a rating for the number of people from a particular region listening to a particular station.
D) provide an estimate of the number of people tuned to a particular station during the first five minutes of a particular hour.
E) provide the total radio households for a listening segment.