Multiple Choice
The biggest challenge for any newspaper that aspires to national circulation is:
A) having a vision.
B) creating local content.
C) finding a profitable advertising niche.
D) committed management.
E) cooperative distributors.
Correct Answer:
Verified
Correct Answer:
Verified
Q35: List and discuss advantages newspapers offer businesses
Q36: The process newspapers use to identify advertisers
Q37: Highlight typical problems found in marketing newspapers
Q38: Under ABC rule, to qualify as paid
Q39: Zoned newspapers help to overcome:<br>A)the high cost
Q41: Ironically, the newspaper industry supports co-op advertising
Q42: National supplements have a higher CPM than
Q43: While some elite newspapers may survive declining
Q44: What contributes to easier measurement of newspaper
Q45: What criteria must a newspaper meet to