Multiple Choice
The co-op advertising system does all of the following EXCEPT:
A) allows national advertisers to provide a minimum amount of funds to local advertisers.
B) allows national advertisers to build goodwill with retailers and distributors.
C) allows national advertisers to exercise some creative control over local advertising.
D) allows national advertisers to save some money.
E) allows national advertisers to capitalize on national rates.
Correct Answer:

Verified
Correct Answer:
Verified
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