Because the Growth in Audiences for Magazines Generally Hasn't Kept

Multiple Choice

Because the growth in audiences for magazines generally hasn't kept pace with increases in advertising rates, magazines are:

A) less efficient in delivering their product on time.
B) more likely to reduce the number of issues published in a year.
C) among the most expensive on a per prospect basis.
D) giving away free samples to boost subscriptions.
E) always looking for ways to discount subscription prices.