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Because of Large Numbers of Specialized Magazines, It Is Difficult

Question 4

Multiple Choice

Because of large numbers of specialized magazines, it is difficult for an advertiser:


A) to find a single magazine that reaches a majority of the market segment.
B) to find magazines that cater to the targeted audience.
C) to justify placement that enhances brand awareness based on its design and use of graphics.
D) to reach a single selected niche.
E) to break through the clutter.

Correct Answer:

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