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The AAAA, ANA, and DMA Have Cooperated to Establish

Question 25

Multiple Choice

The AAAA, ANA, and DMA have cooperated to establish:


A) guidelines that allow them to acquire e-mail addresses through automated systems without permission of consumers.
B) an electronic feature that delays removal of names from e-mail lists.
C) a set of self-regulating guidelines that protect use of legitimate e-mail marketing.
D) guidelines that allow them to provide e-mail lists to unrelated third parties.
E) civil penalties for the sale or transfer of mailing lists.

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