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When NBC Began an Online-Only Series, Star Tomorrow, It Was

Question 8

Multiple Choice

When NBC began an online-only series, Star Tomorrow, it was trying to:


A) creatively use the Internet and cross-media deals to attract advertisers.
B) reduce production costs for content.
C) transition to a purely digital networking scheme.
D) pre-sell consumers on pilot programs for new broadcast TV series.
E) drum up votes for people they wanted to advance to the next round.

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