Advertising Is Usually Used as One Step in the Process

Multiple Choice

Advertising is usually used as one step in the process of building awareness and brand equity that could lead to a future sale, whereas direct response's main purpose is to:

A) make the customer fully aware of a service or product.
B) fit an appeal to the demographics of the prospect.
C) create an immediate sale.
D) fit an appeal to the psychographics of the prospect.
E) verify the contact information on the purchased list.