As Catalogers Move into Online Options, Which of the Following

Multiple Choice

As catalogers move into online options, which of the following statements is untrue?

A) Catalogers must integrate multiple channels so they work effectively together.
B) Catalogers must deal effectively with a customer-controlled online environment and find ways to encourage prospects to visit their Web sites.
C) Catalogers may find relief from related production and postage costs.
D) Catalogers must embrace the concept of the data warehouse to integrate information into a single transaction history, regardless of what channels a customer uses.
E) Catalogers must establish the fact that although a new medium, they are trustworthy.