The Main Objectives of a Creative Brief Include All of the Following

Multiple Choice

The main objectives of a creative brief include all of the following EXCEPT:

A) provides clear direction regarding the message, which prospects are most likely to accept.
B) provides the creative team a realistic view of what the advertising needs to do.
C) provides the creative team a realistic view of what the advertising is likely to achieve.
D) provides the account planner's account of how much money is available for the project.
E) provides a clear picture of prospects to be addressed.