Multiple Choice
According to Luke Sullivan, Tony Cox, Maurice Saatchi and Fallon Worldwide, creative advertising:
A) is simple and focused.
B) thoroughly communicates every benefit of the product or service.
C) uses more words to be more compelling.
D) uses complex logic and sophisticated images to reach a "thinking" audience.
E) is all about being focused.
Correct Answer:
Verified
Correct Answer:
Verified
Q41: If you want people to keep reading
Q42: The American Dental Association, Parents magazine, and
Q43: Instincts and senses are often a starting
Q44: What are message tools? List and describe
Q45: A skillful user of the factual approach
Q47: When Crest White Strips promises you a
Q48: In its most basic form, advertising is
Q49: For a testimonial to be most effective,
Q50: Americans more than Europeans will accept ambiguity
Q51: The headline is the most important part