If You Were Trying to Evaluate the Effectiveness of a Good

Multiple Choice

If you were trying to evaluate the effectiveness of a good headline, which of the following would you NOT factor in?

A) use no more than 10, short, simple words
B) use an action verb
C) include an invitation, primary product benefits, brand name, and an interesting idea to keep people reading
D) provide as much information as possible about the product or service with its key benefits
E) select words that appeal only to prime prospects