Characteristics of a Subheadline Include All of the Following EXCEPT

Multiple Choice

Characteristics of a subheadline include all of the following EXCEPT:

A) spells out the promised headline.
B) uses smaller type than the headline but bigger than the body copy.
C) should be even briefer than the headline.
D) acts as a transition to opening paragraph of the copy.
E) used only when the message is long.