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According to Philip Sawyer, Editor of Starch Tested Copy, Which

Question 13

Multiple Choice

According to Philip Sawyer, editor of Starch Tested Copy, which of the following will help you to develop effective advertising?


A) KIWSS, keep it within size and style
B) Sell the product not the benefits.
C) Go with the flow.
D) Spice it up with sex, always.
E) You're always selling the product-don't forget that!

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