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Aileen Recommends That the Organization Invest in Creating a Strong

Question 126

Multiple Choice

Aileen recommends that the organization invest in creating a strong brand image so consumers will be willing to pay more for its product than they are willing to pay for its competitor's product.Aileen is recommending the ________ strategy.


A) branding
B) cost leadership
C) differentiation
D) focus

Correct Answer:

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