Soledad and Her Team Have Been Working Through the Decision-Making

Multiple Choice

Soledad and her team have been working through the decision-making model in order to address a recent significant drop in repeat business from the customers of her advertising firm.After analyzing all of the alternatives they generated, it became clear that none of them would satisfy the criteria they set for the decision.At this point, Soledad knows that they have two options, one of which is to __________.

A) Return to Step 1 and classify the problem again
B) Return to Step 4 and repeat the analysis of the alternatives they've generated
C) Return to Step 3 and generate more alternatives
D) Return to Step 2 and change the objective for the decision