Research in Motion (RIM) Dominated the Cell Phone Market for Several

Multiple Choice

Research in Motion (RIM) dominated the cell phone market for several years with their popular BlackBerry smartphone.Complacent, RIM did not feel the need to adapt to a changing cell phone market with the introduction of the Apple iPhone.Google later entered the cell phone market with their line of Android smartphones.Today, both Apple and Google dominate the market with 94% of the market share while RIM holds only 2.3%.What caused RIM to lose their dominance of the cell phone market?

A) Technology adoption curve
B) Technology cycles
C) Failing to take risks
D) Lack of customers