Lucy Has Asked Her Staff to Think of an Idea

Multiple Choice

Lucy has asked her staff to think of an idea for the company to have the competitive advantage in social media.Despite staff complaints, Lucy feels the need to take action and has encouraged staff members to make social media a high priority in development before another company takes the advantage.How is Mary overcoming resistance with her staff?

A) By creating a win-win situation
B) By creating urgency
C) By clearly state why the change is needed and how it will affect employees
D) By developing a positive trust climate for change